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July 17, 2014

Logo or No-go

You have found your niche, developed your product, refined your USP and gained quite a lot of grey hair in the process.

What’s next?

I have been working to help businesses with their marketing for the past 22 years and my most crucial piece of advice for any start up is- create a brand that looks as successful as the business you hope to build.

When you start a business you’re investing in yourself, in your dreams and in your future success… Don’t sell yourself short- It’s time to step away from Clipart!

To help businesses, old and new, to create a strong brand identity I have developed five golden rules.

Think of the most successful brand you know.

Picture their logo.

McDonalds and the ‘golden M’?

Nike and the ‘tick’?

Apple and the.. ‘apple’?

These logos all follow the five rules:

  1. Easy to describe
  2. Memorable
  3. Effective in colour or in black and white
  4. Can be scaled to the size of a postage stamp- without compromise
  5. Are relevant to the industry in question

Okay, these rules aren’t going to guarantee your business overnight success but, for as much we would like to think clients buy from us because our product is superior, we have to remember consumers will judge you by your companies appearance- unfortunately the old saying ‘don’t judge a book by its cover’ doesn’t apply to a brand’s image.

A good logo should cost you no more than a few hundred pounds.

If you’re just starting up that may seem like a lot of investment but as my wife always says (usually whilst buying an expensive pair of shoes) “think of the cost-per-wear”.

Your logo will appear on all of your marketing: business cards, letterheads, your website, Twitter, Facebook and hopefully on all of the great PR you will get.

So please, set yourself up for a successful career and invest in good design!

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