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Anton Andover Alliance

The Brief

The Anton Andover Alliance is a programme designed to recruit teaching graduates as well as help to develop existing teachers skills in the Andover area. We met with the ‘AAA’ team at the Education Show at the NEC in Birmingham and they expressed their need for a new corporate identity and supporting marketing materials. The idea of the perforated postcards was to enable the receiver to send an individual card on again to a friend of colleague, this made the campaign viral and achieve a further reach.

Four of the postcards contained Augmented Reality content, once the image on the front of the postcard was scanned with the ‘AR Content App’ it came to life with the individuals story about how the Anton Andover Alliance had benefitted or affected them and their teaching experience and careers.

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